Fakhruddin Properties unveiled its “innovative 90:90 Waste Management Initiative” at Trafalgar Central in Dubai International City. The system aims to divert up to 90% of building waste from landfills, marking a milestone in the UAE’s environmental journey. The initiative introduces the city’s first in-building composting and sorting facilities in a residential development, showcasing the UAE’s commitment to sustainability, said a statement from the firm.
The initiative, focused on sustainable innovation, presents an end-to-end framework for high rise buildings. It offers source segregation, reporting, and zero-cost implementation for residents. This model redefines waste handling within residential and commercial complexes and aligns with the UAE’s Net Zero 2050 agenda, Dubai Municipality’s plan to close landfills by 2027, and the Circular Economy Policy 2021–2031.
Residents will be empowered with color coded garbage bags, one for organic waste and another for general waste. This initiative will be reinforced through ongoing educational campaigns and visual signage. The on site segregation system ensures efficient and clean collection, resulting in only 10% of waste reaching landfills. This resident centric approach eliminates any additional operational or infrastructure costs for tenants or homeowners, the firm explained.
Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties stated, “Our objective was clear to create an adaptable, scalable, and zero-cost waste management model that has measurable environmental, social, and economic impact. With this initiative, we are demonstrating that sustainability is not an afterthought, but an essential aspect how modern cities must evolve.”
“Our in-building composting solution proves that advanced waste infrastructure can be integrated into residential life without disrupting it. In fact, it enhances it by improving air quality, promoting responsible living, and contributing to a greener economy. We are not merely managing waste; we are redefining what it means to live sustainably in Dubai,” he added.
As part of the launch, attendees witnessed live demonstrations of the system’s full lifecycle from waste disposal by residents to compost generation. The event also featured discussions led by urban sustainability experts, exploring how cities can adopt similar plug and play models to meet climate targets and reduce environmental harm.
Dr. Samiullah Khan, Chief Sustainability Officer of Fakhruddin Holdings said, “The 90:90 standard represents a paradigm shift in how we tackle waste no longer as a liability, but as a resource. Our commitment goes far beyond compliance; it’s a moral obligation to future generations. We have created a blueprint that integrates sustainability into the core fabric of urban living, scalable across the real estate sector. This is not a pilot; it is the future. We connect citizen participation, cutting-edge technology, and transparent governance to drive real-time impact and build climate-resilient cities.”
With the growing regional and global urgency to re evaluate environmental strategies, Fakhruddin Properties’ initiative emerges as a timely and transformative solution. The 90:90 Waste Management Initiative seeks to become a benchmark in urban sustainability, paving the way for the development of greener, cleaner, and more intelligent communities across Dubai and beyond, the statement concluded.
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Source: MEConstructionNews
